An effective marketing process includes a complement of multiple
strategies and repetition. Research shows that people need to hear, see or
touch a message nine times before they finally listen.
Consider a combination of speaking, networking and outreach to referral
sources and prospective clients. The following are marketing strategies to help
you grow your law and collaborative practice.
- Make a list
of your best referral sources. Schedule time to take them to lunch and
tell them about your practice and the services you provide including
collaborative practice.
- Organize your
experiences, create a speech and seek out people who could benefit from
learning about collaborative law, i.e.
business lawyers and wealth managers who have clients who want a
private and less destructive process for resolving disputes.
- Make a list
of key networking opportunities, schedule them in your calendar and make
it a priority to attend.
- Send a press
release to your local publications highlighting the outcome of a
successful case. Tie your press release to a story of interest, i.e
Madonna’s divorce.
- Consistently
update your web site to include new information useful to your targeted
clients. For family lawyers, include articles and content on children and
divorce, finance and divorce . Include tips and strategies for dealing
with the issues that arise in divorce. i.e. 5 ways to talk to children
about divorce.
Remember that marketing is an ongoing activity that requires commitment and consistency. Schedule your marketing activities the way you schedule other appointments. Every week schedule 1-3 hours to execute one of the strategies from your marketing plan, these activities may include setting up appointments with referral sources, sending out letters , writing an article, preparing for a speech, updating your web site and blog, etc. It is the small events that will result in big change. By doing at least one thing from your marketing plan every week, by the end of the year you will have reached your goal.
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