I am inspired and energized by a common theme I
experience in the outcome of the strategic planning retreats and marketing
workshops I conduct -- the renewed sense of passion, excitement and optimism
about the future from the professionals involved.
What is the reason for the confidence and enthusiasm
clients feel about the future of their business? The answer is, clarity about
the vision they want for their business and a belief in their ability to transform
their vision into reality.
Identifying and defining a clear vision helps clients to
reframe their focus and move beyond their current level of thinking to imagine
what is possible in transforming their
business or practice.
A clear vision will provide the creative tension necessary for implementing the
strategies required for closing the gap from where you are today, to where you
want to be in the future. The key is to
take the time to step out of the day to day activities of serving clients and
responding to urgent requests and define what you want your practice to look
like and why this is important to you.
“The best way to predict the future is to create it”
Alan Kay.
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